ITIS Holdings plc ("ITIS") is pleased to announce that Optus, one of the leading Australian mobile operators, is trialling ITIS’ Cellular Floating Vehicle Data technology (CFVD) for a Sydney pilot project. This project has been initiated and managed by Traffic Intelligence Pty, the exclusive licensee of ITIS’ CFVD™ technology in Australia.
The objective of the pilot is to show that CFVD™ together with cellular mediation provided by Nokia, can generate high quality traffic information that can ultimately be provided via both public and private sector applications. The pilot is being 'funded' through the Optus Nokia Future Lab, a joint initiative by both companies designed to test and develop potential mobile applications.
The ITIS CFVD™ technology is currently deployed in a number of markets around the world and represents a real alternative to fixed sensor technologies without the cost of embedding loop detectors in the road or fixing roadside detectors. These advantages offer the possibility of deploying very quickly and publishing traffic information to a greater granularity on highways and on the lower classification roads, in both urban and inter-urban road environments.
Chris Lane, Group Director, Products and Delivery, Optus Consumer said, "The pilot of this new technology on our network is an exciting project for Optus as it will give us an insight into the number of value added products that we could offer to our customers and assess the market potential of such a service. Overseas experience shows that mobile phone users are keen to access high quality real time traffic and journey time information when they are on the move and need it most."
David Quayle, Managing Director of Traffic Intelligence said, "Working directly with Optus will be an ideal platform to showcase the CFVD™ capabilities. The applications we have in mind will make the high quality traffic information available to a wide range of users. From the individual road user, to large transport fleets to the national and local government organisations, that want to know what is actually happening on their road networks."
Stuart Marks, Chief Executive of ITIS Holdings said, "We are delighted that Optus have selected Traffic Intelligence and our CFVD™ technology for the pilot and we believe that we will be able to demonstrate good traffic flow data in Sydney very soon. Our licensing agreement with Traffic Intelligence shows how ITIS can rapidly deploy its technology in new markets."